How to Use Website Pop-ups to Drive Revenue

We know an important business goal of yours is driving people to your website, but once you get them there, you want them to stay, and convert. There are many tools you can use to help make your website a high-converting machine, and one tool that can be highly effective are pop-up windows.

While some might find pop-ups annoying – especially as a consumer yourself. If used properly these pop-ups can be extremely effective in pleasing your customers, leading them to eventually make that conversion.

But before you get started, there are a few dos and don’ts to keep in mind before implementing pop-ups.

• Ensure the landing page you are taking your visitors to is one of your highest trafficked pages.
• Make sure the pop-up is timely and makes sense for the time of year.
• Always include a clear call to action.
• Create a clear and consistent message. Try not to use unnecessary graphics, multiple offers, and irrelevant information.
• Maintain visual consistency with your overall website’s look and feel.

Now that you know what to do and not to do, here are a few ideas on how to use website pop-ups to drive revenue for your property.

Offer a special or discount

We all know discounts and specials are an effective way to drive sales. You most likely have a specific landing page where you list your on-going specials and discounts, but what about those one-time specials or seasonal discounts you offer? Website pop-ups are an excellent tool to make your visitor aware of these specials and encourage her to act now.

Visit Hyannis Holiday Motel to see how they use website pop-ups to feature seasonal specials to drive people to book directly on their website.

Show last-minute availability

Another effective way to use website pop-ups is showing last-minute availability. When you receive last-minute cancellations, get the word out to your visitors by highlighting these available rooms in a pop-up.  

Crescent Royale, a condo rental property in Siesta Key, Florida, worked with rezStream marketing to create a landing page with their listed last-minute availability. Placing this information in a website pop-up highlights these availabilities and directs your website visitors to the landing page to take action. 

Acquire emails

We all know the advantages of email marketing as a great way to keep in touch with potential guests and past guests. But obtaining emails can be challenging. One effective way to do so is through website pop-ups.

Entice your visitors by providing a one-time discount in exchange for their email. Or maybe you have a special piece of content like a recipe book or a travel guide you could offer in exchange for an email. There are many ways to incentivize guests to stay connected with you, so it doesn’t hurt to test different options to see which one works the best.

Huff House, a boutique hotel in Jackson Hole, Wyoming, uses website pop-ups to strictly capture emails.

Don’t have the time to create and implement website pop-ups, but want to add them to your marketing strategy? Let the marketing experts at rezStream build and create your website pop-up windows.

Be sure to reach out to the marketing team at marketing@rezStream.com and see how we can help implement this marketing tactic into your business strategy.