Google to Possibly Acquire an ITA

Breaking News: ITA is the name for what most people call GDS, the abbreviation for Global Distribution Services. ITA's are resources like Orbitz and Expedia.com that aid travelers in searching, reserving, and purchasing travel products. Google is in private negotiations to acquire ITA Software Inc., which would enable Google to showcase available flight information, hotels and more travel services in their search engine. This ITA acquisition would allow Google to compete with similar travel search features that Microsoft currently offers. According to Henry Hartevelds, an analyst at Forrester Research Inc., “Google’s mission is to organize the world’s information and ITA does that for travel."

What does this mean for you as a hotel, bed and breakfast, property management company or resort? If you are marketing in the ITA or GDS channels, you could gain additional exposure in Google. Better or supplementary exposure in Google, when done properly, equates to more revenue for your business.

If you would like more information about GDS/ITA marketing and increased online exposure options, please contact RezStream at 866-360-8210 or sales@rezstream.com.