Hospitality

It’s no secret as you know it and the OTAs know it: Guests are shopping around and looking at multiple websites, about 40, before making a booking….

When most independent property owners think of revenue management, it typically boils down to raising and lowering rates. But revenue management…

So, you’re working on your revenue management strategy and like any business tactic you need a way to measure its results. With revenue management,…

Revenue management is an important part of running your independent property but what exactly is it? It’s a term that was used in the airline…

Improve your website’s conversion rate with improvements to your website, free downloadable content, and new technology and tools. Learn more about…

Think the only way to reach your guests is online? Though they may be going there for information, you can always inspire them to start planning a…

Accelerated Mobile Pages (AMP) have been around since fall 2015 and according to Google, AMP was designed to “dramatically improve the performance of…

We all want direct bookings to cut down on guest acquisition costs yet many of today’s travelers rely on OTAs to find accommodations. It can be the…

Many innkeepers want to treat their website as a one-time project but the truth is that Internet users are viewing more than 23.6 billion pages per…

Back in December and early January, many marketers were making predictions about hot trends for hospitality marketing and we wanted to do a little…

Are you ready to beat your competition during your busy season this year? Instead of just beating them by lowering your rates and potentially…

Listing your inventory on the OTAs is both a blessing and a curse as it’s a great way to reach new travelers but it’s also an expensive way to reach…