Increase Return on Investment with a Professionally Managed Pay Per Click Program

Do you wonder if your pay per click (PPC) advertising is worth the money spent? Do you struggle to understand what the results of your PPC campaigns mean?  Having a professionally managed pay per click program will save advertising budget dollars and make you more online bookings.  With the many options available through Google, Yahoo, Bing and other PPC platforms, RezStream’s Internet marketing professionals can take your PPC campaigns to the next, higher-income producing level.

RezStream Internet marketing specialists:

  • Lower your cost per click
  • Maximize your online bookings
  • Conduct competitor research (bidding, keywords and more)
  • Use keyword research tools (we know exactly what people are searching for)
  • Understand the different PPC platforms
  • Research to determine geographic targeting (local, state, national, & international)
  • Write competing ads that convert to sales
  • Continuously monitor campaigns to seek new opportunities
  • Track click-throughs with propriety software to monitor if conversion takes place
  • Design custom landing pages for your PPC campaign

RezStream recommends that all clients utilize a PPC campaign. PPC helps you gain visibility in the search engines, allows promotion of specials or holidays, geo-targets clientele, and generates online bookings.  If you do not place well in the search engines for certain keywords, PPC can position you there instantly in the paid results.  If you are showing up on page one organically, you can dominate your competition by having multiple listings in both the PPC and organic listing.  This brings credibility and trust to the searches, which will lead to a higher click through rate to your website.  All those actions result in higher conversions and more bookings.

A professionally managed pay per click campaign should not just be considered an expense, but a wise investment that will produce a bigger bottom line.  With RezStream, you can feel confident that your investment will pay off.  Our dedicated team of Internet specialists will also track the increased revenue produced directly from your pay per click campaign and show you the results.

If you need help with your PPC campaigns or hotel Internet marketing strategies, please call RezStream at 866-360-8210.  We have a variety of marketing plans available that are suitable for all budgets.  RezStream’s team of experts can help give your Internet marketing efforts a boost!

All About ExpressionEngine

Rick Ellis first developed ExpressionEngine as a blogging tool under the name “pMachine” in 2001.  An early prototype of pMachine was installed on Nancy Sinatra’s (Frank’s daughter) website.  After some real world testing and success, pMachine was released to the public in 2002.

By the end of 2002, pMachine had been featured in a few books and magazines and was having some success, but at that point, the Web was young and still developing.  Ellis noticed website owners and developers wanted more control and management over their content.  That’s when Rick Ellis developed a more robust tool called ExpressionEngine and the web development community took notice.

The first version of ExpressionEngine was first released to the public in 2004 as a general-purpose content management system written in object-oriented PHP and using MySQL for storing data.

ExpressionEngine’s publishing features are robust, comprehensive, and highly flexible.  Where other content management systems may have limitations in terms of visual design elements and/or display and organization of content, ExpressionEngine fills the needs of these major voids.

Throughout the years, ExpressionEngine has increased its features, flexibility, and popularity among larger businesses in helping build their web presence.  These steps advanced ExpressionEngine to version 1.6.8.  As its usage continued to grow, more features were requested from site owners and developers.  ExpressionEngine developers were now building “application-like” sites and needed even more flexibility and features at their disposal.  Ellis Lab listened to these requests and delivered with ExpressionEngine 2.0.  This version has been completely rebuilt on Ellis Lab’s “CodeIgniter,” an application MVC framework.

New Features of ExpressionEngine 2.0

Built On CodeIgniter
Acclaimed for its speed and flexibility, CodeIgniter has become the application framework of choice for many of the premiere PHP developers in the world.

New Interface
The ExpressionEngine control panel has been redesigned to make your experience and workflow faster, more intuitive, efficient, and better organized for superior control.

File Manager with Image Editor
ExpressionEngine 2.0 features an incredibly powerful and intuitive file and asset manager that can be used from within the publishing interface or on its own.  The new file manager includes the ability to crop, resize, and rotate your images directly in the control panel.

Key Features of ExpressionEngine

Multiple Categories
Each entry can be assigned to multiple categories, and you can create as many unique category groups as you want.

Relationships
You can create relationships between entries in different sections of your site, enabling information to be shared.

Expiring Entries
You can set an expiration date on your entries so they will be automatically removed from your site on that requested date.

Multi-User System
ExpressionEngine is a true multi-user system.  Each user can be granted a wide range of privileges, which allows you to define with precise control what each user is permitted to do.

Security
ExpressionEngine has the most comprehensive suite of security features of any publishing platform on the market.

When will ExpressionEngine 2.0 be ready for prime time?

As of this article, ExpressionEngine 2.0 is in Beta form, which is available to the public; however bugs, errors, and minor fixes still need to be worked out.  In addition, there are very few add-ons, extensions, and modules that may be needed to accomplish feature requests. 

RezStream recommends waiting to upgrade your site until ExpressionEngine 2.2 is released, hopefully in spring/summer 2010.  That doesn’t mean you should wait until then if you are thinking of having a site built.  RezStream can easily accomplish this process using the current version 1.6.8, which can easily be upgraded to 2.2 when it becomes available.  If you have further questions regarding ExpressionEngine, please feel to contact RezStream at 303.872.0220.

Published: February 11, 2010