Internet Marketing

You have a one in a million property so why would you ever want your website to be one of a million or look just like everyone else’s? You have a lot…

As we move into the end of the year and focus on property upgrades, renewing contracts with vendors, and brainstorming package ideas for 2017, it's…

Chances are you’re running a book direct campaign or reminding your guests to book their next stay direct to keep your OTA commissions down or…

There are many benefits to selling gift certificates year-round but the holidays are a popular time to encourage your guests to purchase one for a…

There’s never a dull moment over at Google and those masters of search have indicated there’s another change coming for mobile search…

With the OTAs being busy releasing rate and revenue management tools, why are you still busy working on your rate sheets? Instead of being stuck in…

Looking to tap into the market of millennial travelers? Chances are you’re already reaching them and if done right, you’re already influencing their…

Earlier this month, Google let one of its algorithm updates out of the cage. This one, named “Possum,” has had some pretty serious impact on local…

Airbnb has been a hot topic of conversation at many industry conferences these past few years and with its campaigns of offering an authentic local…

You’ve mastered Facebook, Twitter, and Pinterest and are now looking for a new social media channel to connect with your guests on. Perhaps you’ve…

Google is constantly making updates to its products and testing new products and designs and we know between checking guests in and out and making…

We’ve used traditional Google Analytics for as long as we can remember as the platform is an excellent way to understand how your website is…