Do’s and don’ts of Google AdWords remarketing
Remarketing is one of the hot topics in the hospitality industry and can be a successful add-on for your Pay Per Click (PPC) tactic.
But first off,…
What you need to know about the Google+ and YouTube breakup
On Monday, Google announced big news regarding Google+ accounts: They are splitting up from YouTube.
While the idea that Google+ is dying as a…
5 Millennial traveler myths busted
It’s hard not to make generalizations about generations but with the Millennial Generation having the privilege of the digital era, it’s a lot easier…
3 ways to improve your #SocialMedia hashtags
When we talk to clients about their hotel’s online marketing strategy and search engine optimization (SEO) tactics we often mention keywords. We all…
Attention worthy educational sessions at Northern CHLA
We had a wonderful time in California attending the Northern California Hotel and Lodging Association Conference! It was great to catch up with our…
10 best practices for a revenue-driving booking engine
Booking a flight, hotel, rental car, tour, dinner reservation, and more has never been easier in this day and age. Not only should it be easy for…
5 things you can do to encourage direct bookings
Inventory and channel management is an important part of your business, especially in today’s age of savvy consumers looking for the best rate. By…
Spring clean and optimize your website: A content checklist
Spring is a great time in the hospitality industry; you’re making final preparations for summer guests, reservations are being made more frequently,…
3 influential elements of successful hotel reputation management
By now, everyone in the hospitality industry is aware of the impact that reviews and review sites have on your hotel’s online reputation and the…
Website Judgment Day: Mobilegeddon to arrive April 21
Webmasters are preparing for “Mobilegeddon” as Google updates its search algorithm and sets a deadline of April 21 to have a mobile-friendly website…
Top 5 reasons you need to invest in remarketing
Did you know that 96% of website visitors leave without completing the desired action? Meaning your website could be missing out on reservations from…
What You Need To Know About Google+’s New Image Galleries
Google’s giving business owners a say in how their brand is represented in search and map results. Through an upgrade to Google My Business, Google+ page managers can select which image […]