Internet Marketing

Last week we attended MozCon to learn from industry leaders and our own peers what’s hot and not in online marketing. Even with representatives from all sorts of industries and agencies, there […]

We talk a lot about the content on your website and how important search engine optimization (SEO) is for helping Google present your information to online searchers. One other SEO […]

The marketing mantra of 2014 is “relevant and shareable content.” Everyone’s talking about content marketing strategies and we’re heading to the California Association of Boutique & Breakfast Inns’ (CABBI) annual InnSpire […]

It seems the days are gone when you could market with print, radio and TV advertisements, but are they really gone or have they simply adapted to the online world? To […]

TripConnect is a recently introduced program by TripAdvisor. It is a powerful new way for independent properties to drive direct bookings from the world’s largest travel website directly to your […]

As part of an effort to beef up search security, in late 2011 Google announced they would no longer provide search query data from users logged into Google accounts.  This […]

For over ten years, rezStream has been in the business of providing hospitality solutions for independent properties. Through our suite of products, we have helped thousands of customers with front […]

It wasn’t long ago that a webmaster was required to make edits to your website. Today, there are a myriad of choices available for hospitality properties. If you are thinking […]

Everyone’s favorite online scrapboard, Pinterest, launched a tool to satisfy every content marketer’s data dreams. In a friendly, simple dashboard, businesses can now see the success of individual pins and daily […]

Link building is the process of effectively placing inbound links across the World Wide Web to attract web surfers searching for content. As a vital method of search engine optimization […]

Link building is the process of effectively placing inbound links across the World Wide Web to attract web surfers searching for content. As a vital method of search engine optimization […]

So, it seems like everyone online is talking about the new Facebook Graph Search lately. What in the world is Graph Search? For a business owner, marketing is tough enough, now all […]