Internet Marketing

Google has done it again. The advertising gurus’ Marketing Live Keynote yielded several new features marketers should expect to see soon if they…

As a property owner, you might consider your homepage to be the most important page on your website, but you would be wrong. With thoughts like, “the…

Today’s travelers are savvier than ever and are looking for properties to be their “home away from home”. The need to create a unique and special…

As the only vendor that provides technology services for the entire buying journey, RezStream has revolutionized the tools needed for independent…

Do you like your images on your website? Do they capture the essence of your property? Are they optimized for SEO? Good photography is essential to…

With over 320 million monthly users, Twitter is a social platform that can’t be ignored in your property’s social media marketing strategy. According…

Over the years, social media and specifically Facebook and Instagram, have become a major source in providing future travelers with inspiration on…

SEO is one of the best ways to attract organic traffic to your website. Understanding SEO and the importance of having an SEO strategy are crucial to…

What is a good conversion rate? While that might sound like an easy question to answer, rates will vary by industry and even within the same…

Well, it’s finally here! Google has announced that after a year and a half they are rolling out their mobile-first indexing. With more than half of…

It’s a digital world for business these days but many businesses still rely on phone calls to get customers in the door but with advancements in…