Mixing in your email marketing with social media
Email marketing and social media can be very similar Internet marketing channels as they both help you build your relationships with your guests and encourage reservations. Get the most out of your marketing by mixing your social media and email efforts in these five ways.
Highlight your social profiles in emails
One of the simplest ways to encourage your email subscribers to also follow you online is to provide the links to your accounts in every email marketing campaign you send out. You can add them in your header or footer as icons for a subtle approach, or save a section in each campaign to highlight a popular post, guest review, or photo from your social media accounts.
Share email campaigns on social
Similar to the point above, make it easy for your social followers to enjoy your email content by sharing the campaigns on social and encouraging people to sign up. Most email service providers generate a link for you and make it easy to share on Facebook and Twitter. You can also save an interesting image from your newsletter to Pinterest with a link back to an archived version of your email to reach that social media following.
You could also tease upcoming email campaigns on your social media channels by sharing a snippet from your newsletter or saying there’ll be an exclusive special offer and invite people to sign up before the newsletter goes out.
Email signup buttons on social
Make it easy for people to sign up for your emails by adding sign up forms right on your social profiles. With Facebook, you can either use your email service provider’s app to have a dedicated email tab on your profile, or use your CTA button to collect sign ups.
Run contests
Social media contests are great ways to drive audience engagement and increase your following. Promote your upcoming contest through email marketing and host it on social.
Target email subscribers on social
If people aren’t clicking your social media icons in your emails, you can also target them with ads on Facebook. With Facebook’s custom audiences, you can upload a CSV file of your email subscribers and Facebook will attempt to match the email address with a specific user and show them your ad.
You could also try retargeting campaigns where you install a tracking code on a specific landing page of your site, send out an email campaign with a link to that landing page, and then when your subscribers visit Facebook, they’ll see your ad and Facebook profile.