Should Your Property Offer a Wellness Program?

The wellness industry is one of the fastest-growing sectors in hospitality, expected to reach $919 billion in 2022, according to the Global Wellness Institute’s latest report. Often wellness programs within the hospitality industry have been thought to only be accessible via large five-star hotel chains that can offer spas, gyms, and healthy food options. Think again. There are ways in which small properties can create their own wellness program that will appeal to the health-conscious traveler and stay relevant in this growing trend.

Here’s how you can implement a wellness program at your small property.

Spa services

Offering spa services doesn’t have to be as elaborate as having your very own spa and salon on-site. It can be as simple as offering spa services and packages with local businesses or partnering with a spa service in the area for them to make “house calls” to your property. A relaxed guest is a happier guest, so enable them to enjoy spa treatments in the comfort of their room.

Highlight outdoor activities

Whether your property has a gym or not, it is a good idea to highlight outdoor activities that are accessible in your area. Activities such as hiking, biking, and swimming are the perfect way to combine wellness and nature. By highlighting these outdoor activities you can showcase the many things to do in the area and ensure health-conscious guests that there are options for staying active while on vacation.

Healthy food and beverage options

Another important piece of wellness in the hospitality industry is offering healthy food and beverage options. For most people, coffee and tea are important aspects of their day. Being able to provide these choices in a fresh, organic, and chemical-free form will put you above the competition.

If you offer breakfast or have a restaurant on-site, serving up several healthy food options is important. Plus, with the rise of gluten-free, vegan, and dairy-free diets, you want to be able to cater to those who require specific dietary needs. It tells the guest that you care about their health and overall wellness.

Gym passes

If your property doesn’t have an on-site gym, try partnering with a local fitness center for free passes or a discounted fee for guests. This is a unique amenity that you can provide that doesn’t require much work on your end but still offers value to your guests who are looking for workout options during their vacation.

On-demand fitness

If your property offers in-room T.V.’s, consider adding on-demand fitness programming such as Beachbody on Demand or FitFusion by Jillian Michaels. This way, guests who don’t enjoy the gym have options for working out right from the comfort of their room with on-demand options.

Rooms that promote wellness

Create a space that is designed for a good night’s sleep, a relaxing environment to rejuvenate, and plush surroundings that make for an overall comfortable stay. Consider adding premium linens, towels, bathroom toiletries, quiet times, free water bottles, humidifiers, etc. Think of the little details that can make someone’s stay with you the best sleep they’ve had!

If you already offer these services or plan to add to your property’s amenities be sure to market these features on your website, on social platforms, and an email.

For more tips on how your property can offer exceptional amenities to help you stand out, be sure to subscribe to our blog for the latest in the hospitality industry!