The Benefits of Call Tracking – Part One

Do you know how to effectively measure your online and offline marketing efforts to correctly determine your return on investment?  If you are unsure of the best way to achieve this measurement, call tracking is an extremely effective tool to monitor whether or not your marketing campaigns are delivering a sound return on investment (ROI).  

We all know that one of the benefits of ecommerce is the ability to have customers purchase directly from your website.  However, there is still a large population of web users that will research a product on the Internet, but prefers to call the business directly to make their purchase.

Call tracking works by dynamically replacing the phone number on your website with a unique trackable number.  You can assign an exclusive number to each of your marketing campaigns like Google PPC, organic listings, banner advertising and so forth, which then makes each campaign traceable and measureable.

Other benefits of call tracking include:

• Revenue tracking to determine ROI
• Ability to record phone calls for training purposes
• Saves you money by knowing which campaigns are converting to sales and which ones are not

Another advantage of call tracking is that the system is relatively inexpensive to set up and easy to implement.  At RezStream, your call accounting costs involve a $100 set up fee; $15 per line; and $.10 per minute.

Analytics have become an essential part of Internet marketing and call tracking is the best way to analyze that specific web traffic that ends up calling you to place an order versus ordering online.  For more information about this important marketing tool, please call RezStream at 866.360.8210 or by email at sales@rezstream.com.