TripAdvisor Business Listings

Beginning January 4th, 2010, hotels will be able to enhance their TripAdvisor listing to include their website address, telephone number and email address. This is an excellent opportunity to provide a convenient link with additional information about your property to the 25 million monthly searchers who use TripAdvisor for their travel needs.

To help entice properties to utilize this new feature, TripAdvisor is offering a 50% discount on their introductory rate for a one-year subscription.  This special runs until January 31, 2010. The discounted rates start at $300 for a ten-room property and increase in price based on property size.  TripAdvisor has seen great success throughout its existence with over 75,000 hoteliers registering on the TripAdvisor Owner Center since it was launched in March 2009. This center allows hotels to monitor their online reputation and communicate with reviewers.

For those of you concerned about the cost of yet another marketing expense, TripAdvisor offers a handy solution. If you are unhappy with your return on investment with TripAdvisor, for any reason, they will cancel your listing immediately upon request and pro-rate a refund on your unused portion of the subscription fee. TripAdvisor provides this option, as they are fully confident that they will drive traffic to your site. It is RezStream’s recommendation that you give your visibility on TripAdvisor a minimum of six months to see the results of the enhanced listings before making a decision on canceling. However, this liberal cancellation policy should give properties more confidence in taking advantage of this special offer with TripAdvisor.

RezStream’s hotel internet marketing department has sent out the business link to the TripAdvisor Owner Center to its clients to notify them of this new marketing opportunity. RezStream will be keeping a watchful eye on the results of these enhanced business listings and will keep you posted on the results in the upcoming months.